Case Studies

Product-Offering Strategy

You have been assigned to work on a product-offering strategy case for Trevor’s Toys, Inc. Your team has been asked to deliver a recommendation quickly: you have only 12 weeks (or 60 working days) to complete the project. You must use your time wisely if you’re to deliver maximum value for Trevor’s Toys. Company Background …

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Driving Revenue Growth

Your client is GenCo, a large, international, diversified company with a health care division that produces a wide variety of medical instruments and related services. Five years ago, it expanded into the health care software industry by purchasing MedCount, which markets administrative systems to large U.S. hospitals. These systems are designed primarily for back-office functions; …

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